Business Plans

The Business Plan is the written embodiment and foundation of your organization. Its purposes are multiple - to articulate the vision and objectives of the enterprise, as a mechanism for attracting investment, and as a touchstone for reference and guidance to help keep the business on track and true to its intentions.

The Business Plan is dynamic is that it must adapt to changing conditions of the business. Best practices dictate management keeps the Business Plan current and reflective of its current activities.

The writing of the Business Plan is not an undertaking entered into casually. It can be challenging at best and daunting at worst, but in the end will be a highly rewarding experience. The Plan will force management to rethink assumptions, tighten projections and reveal both threats and opportunities.

MickMedia has prepared, in close collaboration with senior client personnel a variety of Business Plans and related documents, including the critical Executive Summary and the Elevator Speech to enhance and refine the organization's prospects for long-term success.

To see samples of the Executive Summary, click: Exec Sum 1   Exec Sum 2