First impression = last impression. It is more true than not.

The importance of thinking through the purpose of your communication documents, including websites, cannot be overemphasized.

Too often we find great ideas get lost due to lack of clarity, poor construction or failure to focus on the real intention of the task at hand.

Documents or websites that fail to engage the reader will never hit the mark. All business documents must be easy to use and understand. They should not overpower the reader with too much flash and glitter nor appear flat and lifeless. The reader should be able to find what she is looking for without much effort and the document must be compelling enough for the reader to examine it fully and with interest.

We have prepared a few checklists and related information for you to use in thinking about the purpose of your communication and marketing projects:

Checklist for Website Planning
Checklist for Business Communication
The Benefits of Internet Marketing
Strategies for Using Content as a Sales Tool on the Web